For the success of the SEO campaign of your real estate business, the first and the most important factor to consider is keyword research. You should really be careful with this as your keyword choices will matched with those search terms used by people seeking for properties in the area where you are focusing.Prospective buyers would easily find your real estate website when you know exactly what your target audience is looking for. Your target audience should be those people who are really interested and ready to buy properties. These kinds of home buyers really know what they want and they are looking for right website to whom they can purchase properties to.In choosing keywords you can opt for long phrases or keywords as these are much easier to get ranked and there is a great possibility that your every visitor will be converted to clients.For you to able to determine the most effective keywords or phrases to use in your website, you have to base it on the search popularity if it is high and competition should be low. You should picked keywords or phrases with the most number of times searched and that can be found in the fewest number of pages of a particular search engine. What is important here is the quality of traffic you get and not the quantity.A good keyword research will help your prospects get into your website and be able to read the valuable information you have. For your website to get high position in search engines you need to find keywords with enough worthwhile searches.Keyword research is a vital part of real estate marketing. Without it, the search engine optimization you are implementing in your site is useless. It is best to know your target audience first for you to be successful.